Social media is huge platform in which we can generate viral publicity of any business/service through different type of people, group and communities.
Social media optimization is the method of growing the awareness of a product, service, event through different type of social media sites such as Facebook, Twitter, Google+ and Instagram. Social media optimization includes social news and bookmarking sites that goal is to drive traffic to your Web site.
Why Social media optimization is important ?
As you know that we can find people from different categories in social sites and those people can be related to our industry. To increase the awareness of any product/services in these sites increases strong presence on web and increases more reach. It has many platforms available on the internet which can be a helpful source for promoting and launching products and services. Social platforms help you reach to potential customers across the globe. You can have a global reach with convenience of generating potential customers.
Facebook is one of the largest social media in the current days and it has power to reach to more number of people in quick period of time.
A facebook advertisement served up by business to Facebook users that created by business according to user’s activity, these Ads become visible in News Feed on desktop and mobile and appear on targeted audience news Feed. It allows business to promote their business through custom ads with targeting a specific audience. Facebook ads has more reach and exposure.
We see different kind of ads on twitter as come in 3 flavors such as Promoted accounts, promoted tweets and promoted trends. These ads might be seen to you when you are logged in or logged out of Twitter. If you follow someone and Retweet someone post then that will be on your follower timeline.
Instagram is one of the trending social media platform with more number of users next to Facebook. In Instagram account you have two types of profile one is personal profile for personal usage and the other is business profile.The business profile helps to launch and run the business of your own and even you can advertise your products.it has got wide reach to the the users globally.So target the users and expand your business.
Event advertising is also known as event marketing which is the promotional approach to get connected with customers directly at some special events such as trade shows, concerts, fairs, and sporting events to build awareness to your product and service. Run a successful event campaign on social sites for the better result because a successful event marketing campaign presents the importance of your product and service to attendees ahead of details about a product or service. A discount, coupon, free sample, or fun event (contests or parties) will make customers attract to your product.
THIS IS A VERY WIDE TOPIC TO COVER AND UNDERSTAND I HAVE TRIED TO EXPLAIN IT IN SHORT,HOPE YOU LIKED IT.